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Portfolio Companies
Authentic Brands Group

What can you do with a brand? Just ask The King!
Creed

FROM FATHER TO SON
Based outside of Paris today, each scent is weighed, mixed, macerated and filtered all by hand in the highest tradition of the House’s founder, James Creed.
Today, sixth generation and master perfumer Olivier Creed and his son, Erwin Creed, carry on the craft from their Parisian laboratory. Father and son each personally seek out the purest elements from around the world to continue the art of Creed’s perfume making—a timeless, yet modern take on history, bottled.

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Portfolio Companies

Authentic Brands Group

What can you do with a brand? Just ask The King!

Creed

FROM FATHER TO SON